About

It’s pretty simple really. We are a sunglasses brand with a passion to be creative and needing an outlet to express that I have juggled the idea of creating sunglasses for some time, so I did.

Based in the picturesque seaside town of Tenby, Wales, our sunglasses brand is inspired by the natural beauty and vibrant energy of the coast. Designed to blend style and practicality, our eyewear reflects the essence of coastal living—effortless, adventurous, and timeless. Whether strolling the beach or soaking up the sun, our sunglasses are crafted to complement the spirit of Tenby’s stunning coastline.

Our brand direction is inspired by the coastal rescue service RNLI and there timeless rich history whilst also incorporating the stunning scenes in the snowy French alps. Random we know but who cares…